Thursday, 12 November 2015

Synergistic Marketing Research.

Janelle Monae- The Electric lady campaign

Screen shots from Q.U.E.E.N
The black white colour schemes used in the video and the album cover link both products together, the album aslo replicates a shot in the music video where all the characters shown have the same outfit and hair styles as they were intended to represent a group of sisters. I feel that by using the same outfit in both the video and album cover the products become related making the video a for of marketing for the album. In other videos she is shown to start the song by putting a tape or a vinyl clearly marked with  the album cover as a way to further link the videos and the album so to show the story that the artist is attempting to tell in her album. 

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